I have been promoting websites in English in the USA and other countries (mainly UK, India, Canada, France, Spain) for over a decade. During this time, Google algorithms have not changed significantly (comparing to Yandex), there is still a high influence of links and longreads (large articles).
The cost of promoting a site in English – from $1300 per month
Find out how to get a discount: Package offers
In addition to paying to a SEO-specialist, you will need a budget for links, an average of $ 2000 per month, but in low-competitive niches we can do only the exchange SAPE (SERPZILLA) and the budget will be about $ 200 (the minimum amount for a start).
Also, if Google Ads should be set up (included in the price), an advertising budget of at least $1000 per month will be required.
What goes into the work of promoting English language websites:
1. Link building
Links are purchased using outreach method (direct contacts with webmasters). In rare cases (for faster purchase) I use SAPE (SERPZILLA) – yes, there are good donors for the foreign segment. Not many, but still there are some.
I have donor databases for the United States, Great Britain, France, Spain, Argentina and Brazil.
Topics: Tourism, Blockchain, Finance, Software Development
If you have a different country or topic, it is no big deal, I will collect a donor database for your project, the only difference is that it may take a little longer (1-2 weeks).
Since all donors are of HIGH QUALITY, there is no need to buy a lot of links (thus, we can save your money). According to my experience, promotion even in most competitive commercial topics requires no more than 1000 domains of high quality per site.
Besides, when building links I use dropped domains, run Xrumer and G.A.S (in rare cases, upon agreement with you).
2. Content building strategy for promoting sites in English
Hardly any site in the English speaking Internet is without a blog. A blog is a section that attracts the lion’s share of “warm” and “cold” traffic, then turning into the “hot” one and buys.
My strategy for filling the blog is as follows:
1.Collect a database of successful competitor sites
2.Analyse their articles regarding traffic from the search engine
3.Select the most visited ones.
4.According to selected topics, we give a copywriter a certain number of characters, keywords, images and infographics. Our task is to write articles on popular topics but perform it better than competitors do.
It is great to have your own copywriter, as people inside the business tend to write better articles (they know all the nuances).If you do not have your own copywriter, I will find one for your project specialising in your topic and speaking the right language.
3. Texts for sales pages of English-language websites
I study competitors’ pages in the Top 10 for High Frequency Queries and draw up terms of reference for copywriters according to them.
4. Crowd-marketing (links from Quora, Reddit, Medium) for English speaking sites
If there is no traffic on your website, Google will be suspicious to refer to it. This is why it is important to add crowd marketing – links from forums. Such links will generate sales for you as long as the site is not in the Top of the search queries
5. Technical audit